The unit is designed to educate students in the interdisciplinary marketing aspects of tourism and events within global contexts. A business focus has been developed with reference to a variety of industry sectors, involving local authorities and large and small private companies in the tourism and recreation industries. Students will study components of interdisciplinary marketing - international marketing, services marketing, consumer and organisational behaviour, advertising and public relations - that will give them a deeper appreciation of the respective approaches to tourism and event marketing. -- Course Website
